How to Book More Meetings Through Video: A Complete Sales Guide
Struggling to Book More Meetings?
You’ve done your research, crafted your emails, and made your calls—but your calendar still looks empty. You're not alone. 40% of salespeople say prospecting is the hardest part of the sales process, and booking meetings is often the toughest hurdle. Why? Because prospects are bombarded with cold emails, LinkedIn messages, and generic pitches every day.
But what if there was a more personal, engaging way to stand out? One that shows your face, your energy, and your understanding of their problem—all before the first meeting?
Interactive video is helping SDRs, AEs, and B2B sales teams not only reach more prospects, but actually connect with them. Sales reps using video see up to 300% higher response rates than those relying on text alone (Source: Vidyard).
Let’s break down how you can book more meetings through video, and how tools like Sharelo make it easy (and free!) to get started.
Why Traditional Prospecting Fails to Book More Meetings
1. You're Just Another Cold Email in the Inbox
Prospects receive dozens of cold emails daily, often with generic subject lines and copy-paste messages. It’s easy to ignore.
2. Cold Calls are Losing Their Edge
Cold calling is still relevant, but it’s harder than ever. Decision-makers are busier and less likely to answer unknown numbers.
3. Lack of Personalization
Most outreach fails because it’s not tailored. Prospects don’t see how your product fits their specific situation.
Why Video Helps You Book More Meetings
1. Video is Personal and Engaging
A short video message shows your face, tone, and sincerity. It’s harder to ignore a real person.
2. Builds Trust Faster
Seeing someone talk directly to you feels more human. Trust is built faster than with plain text.
3. Makes Complex Ideas Simple
You can explain your value proposition clearly and visually—ideal for SaaS and complex solutions.
How to Create Interactive Videos with Sharelo for Free
Step-by-Step Guide:
- Sign Up on Sharelo (Free)
Create your free Sharelo account and access the interactive video editor. - Record Your Video Message
Use your webcam or screen recorder. Keep it under 90 seconds. - Add Clickable CTAs
Insert interactive buttons like “Book a Meeting” linked to your calendar. - Personalize for Each Prospect
Use the prospect’s name or company details in your video. - Share via Email or LinkedIn
Sharelo generates a clickable video thumbnail perfect for cold emails or InMail. - Track Engagement
Get notified when prospects watch, click, or interact.
Best Practices for Booking Meetings via Video
1. Start Strong with a Hook
Mention the prospect’s pain point in the first 5 seconds. E.g., “I saw your team is expanding, and I have a quick idea that could help you onboard new reps faster.”
2. Keep It Short
Aim for 45 to 90 seconds. Get to the point quickly—why are you reaching out and why should they care?
3. Use a Compelling Value Proposition
Show how your product or service solves their specific problem.
4. Include a Clear CTA
End with: “Let’s schedule 15 minutes to see if this is a fit—click below to book.”
Prospecting Techniques to Boost Your Meeting Bookings
1. LinkedIn Prospecting
Use LinkedIn Sales Navigator to find your ideal customer profile (ICP) and engage them with a video follow-up.
2. Cold Email + Video
Subject line: “Quick Video for [Prospect’s Name]”
Body: Short text + embedded Sharelo video with a “Book a Meeting” CTA.
3. Automated Follow-Up
Send a follow-up video 3 days later if they haven’t replied, showing another angle or benefit.
FAQ: Booking More Meetings Through Video
Q1: How long should my video be?
Keep it under 90 seconds for cold outreach. Shorter videos get more engagement.
Q2: What tools can I use for free?
You can start with Sharelo for free. It includes video recording, CTA buttons, and engagement tracking.
Q3: What should I say in my video?
- Greet them by name.
- Mention a problem you solve.
- Give a quick value prop.
- CTA: “Let’s book 15 mins—link below.”
Q4: How do I track who watched my video?
Sharelo notifies you when a prospect views or clicks on your video, so you can follow up at the right time.
Conclusion: Ready to Book More Meetings?
If you’re struggling to book more meetings, it’s time to rethink your prospecting techniques. Interactive video is one of the fastest-growing methods for connecting with qualified leads, building trust, and moving prospects further along the sales cycle.
With tools like Sharelo, you can create personal and engaging videos, even with no tech skills or budget. Start free, stand out, and start filling your calendar.
👉 Try Sharelo for Free and Start Booking More Meetings