10 Best Interactive Video Tools for Your Business (In 2025)

Interactive video tools are software platforms that enable users to create engaging and dynamic video content by incorporating interactive elements such as quizzes, clickable links, polls, and branching scenarios. These tools transform traditional videos into immersive experiences, allowing viewers to actively participate and engage with the content, making it ideal for education, marketing, and training purposes. With interactive video tools, creators can enhance viewer interaction, improve retention, and drive better results.

What is Interactive Video?

Interactive video is a dynamic form of digital content that combines traditional video elements with interactive features, allowing viewers to engage with the content actively rather than passively watching it. Unlike linear videos, which follow a fixed path, interactive videos enable users to make choices, answer questions, and interact with the material in real time. This engagement can take various forms, such as clickable links, quizzes, and branching scenarios, which can lead to personalized learning experiences. By fostering interactivity, this format enhances viewer participation, knowledge retention, and overall engagement, making it a powerful tool in e-learning, marketing, and content creation.

Why Use Interactive Video vs. Text

The debate between using interactive video versus text for learning is ongoing. Interactive videos offer unique advantages that text cannot provide. They allow learners to engage with the content through quizzes, clickable links, and branching scenarios. This active participation leads to better knowledge retention, making interactive video an effective teaching tool. In contrast, text may not engage learners as effectively, often leading to disengagement.

10 Best Interactive Video Tools

Here's a list of 10 powerful tools and software for creating engaging interactive videos, perfect for your business.

1. Sharelo

Sharelo offers a range of features to help you create interactive videos that engage and convert your audience.

Top Features:

• Recording Made Easy
  Record and manage your videos directly within Sharelo's platform—no need for external tools. Seamlessly edit and organize your recordings for professional-quality results.
• Interactive Video Branching
  Elevate viewer engagement by adding interactive choices to your videos. Create branching paths that allow your audience to navigate personalized experiences, making your content dynamic and user-focused.
• Embed Scheduling Calendar
  Simplify bookings with an embedded scheduling calendar. Allow viewers to book appointments, consultations, or meetings directly from your video without being redirected to another site.
• Collect Audience Responses
  Gain valuable insights by collecting text and video responses directly from your audience. Use this feedback for surveys, testimonials, or real-time interactions, enriching your engagement strategy.
• Seamless Lead Capture
  Transform your videos into lead-generation tools. Capture essential audience details like names and email addresses effortlessly, helping you build and nurture your contact list.
• Shoppable Videos
  Turn your videos into a virtual store. Enable customers to shop directly from your videos by embedding product links, making the purchasing journey quick, intuitive, and conversion-friendly.

Pricing:

Sharelo is free to use and includes all the essential features you need to create an interactive video. For custom branding and additional benefits, you can upgrade to the Team Plan.

2. Stornaway

A platform designed for creating branching, interactive video stories, ideal for immersive storytelling and creative projects.

Top Features:

• Nonlinear storytelling with video branching.
• Collaborative tools for teams working on interactive projects.
• Easy export to platforms like YouTube and Vimeo.
• Support for 360-degree and immersive media content.

Pricing:

Stornaway is also free to use and you can always upgrade to a paid plan when you want more advanced features.

3. Videoask

An interactive video tool to connect with your audience through personalized video messaging and seamless engagement.

Top Features:

• Collect video and text responses from viewers.
• Customizable workflows for lead generation and customer feedback.
• Embed interactive video forms on websites.
• Analytics to track engagement and responses.

Pricing:

Videoask is also free to use and you can always upgrade to a paid plan (Grow and Brand) when you want more advanced features.

4. Vidyard

A video platform tailored for businesses to create, share, and track videos that drive sales, marketing, and customer communication.

Top Features:

• Personalized video creation for sales outreach.
• Detailed viewer analytics for better insights.
• Interactive CTAs to drive conversions.
• Seamless integration with CRM and marketing platforms.

Pricing:

Vidyard is also free to use and you can always upgrade to a paid plan (Plus and Business Plan) when you want more advanced features.

5. Ghost

An interactive video platform designed for retail businesses to create immersive shopping experiences that boost engagement and sales.

Top Features:

• Live and on-demand shoppable video content.
• Seamless integration with e-commerce platforms.
• Analytics to measure viewer engagement and conversions.
• Personalized video recommendations for customers.
• Easy-to-use video creation and editing tools.

Pricing:

6. Videowise

Videowise is an all-in-one video commerce platform designed to enhance user engagement and boost conversions for eCommerce businesses.

Top Features:

• Shoppable Videos: Transform your video content into interactive shopping experiences, allowing customers to purchase products directly from videos.
• AI-Optimized Media: Utilize AI-driven optimization for faster loading times and sharper images, ensuring a seamless user experience.
• Adaptive Bitrate Streaming: Provide smooth video playback by automatically adjusting video quality based on the viewer's internet connection.
• Shoppable Images with Hotspots: Enhance product discovery by embedding clickable hotspots within images, enabling direct shopping opportunities.
• User-Generated Content Integration: Import and manage videos from platforms like TikTok, Instagram, and YouTube, turning them into shoppable content to boost conversions.
• Performance Analytics: Access advanced video analytics to monitor engagement and conversion metrics, facilitating data-driven decisions.
• Responsive and Adaptive Design: Ensure video content is fully responsive and adapts seamlessly to various devices and screen sizes.
• Easy Integration with Shopify: Quickly embed video widgets into your Shopify store using simple drag-and-drop functionality or a single line of code.

These features make Videowise a comprehensive solution for integrating shoppable videos and enhancing the overall shopping experience on your eCommerce platform.

Pricing:

You can start free trial with Videowise and continue to a paid plan if you feel it's for you or your business.

7. Kaltura

Kaltura is a robust video platform that offers a wide range of features designed to support businesses, educational institutions, and media organizations.

Top Features:

• Video Hosting and ManagementCentralized platform for uploading, managing, and organizing video content.Advanced metadata and tagging for easy search and categorization.
• Customizable Video PlayerFully customizable player with branding options.Adaptive bitrate streaming for high-quality playback across devices.
• Interactive Video ToolsAdd quizzes, polls, and other interactive elements to engage viewers.Analytics to measure the effectiveness of interactive content.
• Video Conferencing and WebinarsTools for hosting live meetings, webinars, and virtual events.Integration with learning management systems (LMS).
• Video AnalyticsTrack viewer engagement, drop-off points, and user behavior.Insights to optimize video content performance.
• Live StreamingHigh-quality live streaming with real-time analytics.Monetization options through ads and pay-per-view events.
• Integrations and APIIntegrations with Zoom, Microsoft Teams, and various LMS and CMS systems.Extensive API support for creating custom workflows.
• Content MonetizationSupport for ad-based, subscription-based, and transactional video monetization.DRM (Digital Rights Management) to protect premium content.
• Accessibility FeaturesClosed captioning, multi-language support, and screen reader compatibility.Compliance with accessibility standards like WCAG.
• Cloud-Based and On-Premises OptionsFlexible deployment in cloud, on-premises, or hybrid environments.
• Security and ComplianceEncryption, authentication, and single sign-on (SSO) support.GDPR and other regulatory compliance.
• Collaborative ToolsCollaborative video creation and editing for teams.Tools for reviewing, annotating, and approving video projects.

Pricing:

Kaltura's plans and pricing are available on request.

8. Wootag

Wootag is an interactive video platform that enhances viewer engagement through various features.

Top Features:

• Interactive Elements: Incorporate clickable tags within videos, enabling viewers to learn more about products, make purchases, or navigate to other content without leaving the video.
• Social Media Integration: Share videos seamlessly across platforms like Facebook, ensuring interactive elements function correctly within social media environments.
• Analytics and Insights: Access detailed metrics beyond basic views, including interactions, engagement levels, viewer locations, and time spent, to better understand audience behavior.
• Shoppable Videos: Enable direct product purchases within videos, streamlining the customer journey from interest to transaction.
• Lead Generation: Collect viewer information directly through interactive videos, enhancing marketing efforts and audience targeting.SourceForge
• Creative Automation: Automate the creation of interactive videos and display ads, allowing for efficient scaling of marketing campaigns.
• Real-Time Signals Integration: Utilize real-world signals, such as sports events or weather conditions, to dynamically adjust video content and interactions, providing a personalized viewer experience.

These features make Wootag a versatile tool for marketers aiming to create engaging, actionable, and data-driven video content.

Pricing:

Wootag's plans and pricing are available on request.

9. Smartzer

Smartzer is an interactive video platform that allows brands to create shoppable, clickable videos with customisable features, real-time analytics, and seamless integration with e-commerce sites to enhance viewer engagement and drive conversions.

Top Features:

• Interactive Video: Add clickable hotspots to videos, allowing viewers to engage with the content in real-time by accessing additional information, making purchases, or navigating to other videos.
• Shoppable Videos: Seamlessly integrate products into videos, enabling viewers to click on items to purchase directly from the video itself.
• Customisable Branding: Personalise the look and feel of interactive elements in the video to match your brand’s style, making the viewer experience consistent with your identity.
• Real-Time Analytics: Track viewer engagement and interaction metrics, including click-through rates, time spent on each part of the video, and conversion data to optimise future content.
• Video Sequencing: Create a dynamic viewing experience with branching video paths, where viewers can choose their journey based on interactive options.
• Mobile Optimisation: Ensure videos are fully optimised for mobile devices, providing a smooth, responsive experience for on-the-go viewers.
• Easy Integration: Integrate Smartzer’s interactive videos with your e-commerce platform and website, ensuring a seamless shopping experience for viewers.

Pricing:

Smartzer's plans and pricing are available on request.

10. Mindstamp

Mindstamp is an interactive video platform designed to enhance viewer engagement and provide actionable insights.

Top Features:

• Interactive Elements: Incorporate buttons, hotspots, questions, images, and drawings directly into your videos to create engaging experiences.Mindstamp
• Video Branching: Design multiple viewing paths, allowing viewers to choose their journey and receive personalized content.
• Lead Capture: Seamlessly collect viewer information, such as names and email addresses, to generate leads and expand your audience.
• Quizzing and Surveys: Embed various question formats, including multiple-choice and free-response, to assess viewer comprehension and gather feedback.
• Shoppable Video: Enable viewers to make purchases directly from your videos, streamlining the shopping experience.
• Conditional Logic: Personalize content delivery based on viewer interactions, ensuring a tailored experience for each user.
• Analytics and Reporting: Access detailed insights into viewer behavior and interaction patterns to inform your content strategy.
• Integrations: Connect with various platforms and tools to enhance functionality and streamline workflows.

These features make Mindstamp a versatile solution for creating interactive and engaging video content.

Pricing:

You can start with Mindstamp at $59/month and go with a higher plan for more advanced features.

Summary and Key Takeaways

How to Create Interactive Video with Sharelo

Creating interactive video content with Sharelo is straightforward. Here’s a quick guide to get you started:

1. Sign Up and Log In: Begin by signing up for a Sharelo account. Once registered, log in to access the platform.
2. Upload Your Video: Start by uploading your pre-recorded video. Sharelo supports various video formats, making it easy to import your existing content.
3. Add Interactive Elements: Use Sharelo’s drag-and-drop tools to add interactive elements such as quizzes, polls, and clickable links. This allows viewers to engage actively with the content.
4. Customize Your Video: Personalize your video by choosing themes, colors, and fonts that align with your brand identity.
5. Publish and Share: Once your interactive video is ready, publish it directly from Sharelo and share it across your marketing channels to reach your audience effectively.

Watch this YouTube video for a step-by-step guide on how to create interactive videos with Sharelo.

Why Use Sharelo for Video Marketing

Sharelo stands out as a leading choice for video marketing due to its comprehensive interactive features and ease of use. Businesses can leverage Sharelo to create engaging video ads, product demos, and tutorials that resonate with their target audience. The platform’s analytics tools provide valuable insights into viewer engagement, helping businesses refine their marketing strategies. Additionally, Sharelo’s ability to integrate with various marketing platforms enhances its utility, making it an essential tool for any business looking to elevate its video marketing efforts.

In summary, Sharelo is an excellent solution for businesses aiming to harness the power of interactive video. With its user-friendly interface and robust features, it allows businesses to create engaging, personalized video experiences that captivate their audience and drive results.

Try Sharelo today

Conclusion

Interactive video is a game-changer for businesses looking to enhance their marketing efforts. By allowing viewers to engage actively with video content, businesses can increase retention rates and drive conversions. Interactive videos foster a sense of participation, making it easier for viewers to absorb information and connect with the brand. Moreover, they provide valuable insights into viewer behavior, enabling businesses to tailor their content strategy effectively.