Why Interactive Sales Training Videos Help Reps Sell Smarter (Not Harder)
Why Most Sales Training Fails to Stick
Here’s the reality: 84% of sales training content is forgotten within 90 days.
(Source: Hubspot)
That’s a huge problem.
Companies spend millions every year on workshops, seminars, and in-person sales training programs — only for their sales teams to revert back to old habits.
Sales reps don’t need more information.
They need a better way to practice, retain, and apply new sales skills in real-world situations.
That’s where interactive sales training videos come in.
Unlike outdated lecture-style training, a modern sales training video puts reps in control of their learning — letting them make decisions, test their knowledge, and see the immediate consequences in a safe environment.
It’s smarter. It’s scalable. And most importantly — it works.
The New Standard: Why Video Training Works for Sales Teams
Video is already a preferred learning tool for sales professionals. In fact:
- 75% of employees are more likely to watch a video than read documents or emails.
(Source: Forrester Research)
But not all sales training videos are created equal.
High-quality sales training videos go beyond "talking head" presentations. They combine storytelling, interactivity, and real-world sales scenarios to keep reps engaged and practicing essential selling skills.
This is why the best sales training videos work better than static PDFs or PowerPoint decks.
Benefits of Using Sales Training Videos
1. Train Sales Reps Anytime, Anywhere
With online sales training videos, you remove the barrier of time zones, scheduling conflicts, or travel expenses. Your sales team can learn on their own schedule — and revisit key lessons anytime.
This is ideal for remote sales teams or fast-growing companies hiring new salespeople regularly.
2. Create Real-World Sales Scenarios
Interactive videos can simulate prospect objections, challenging sales conversations, or role-playing scenarios — helping reps prepare for real client interactions.
Reps can practice how to respond, handle objections, and refine their sales pitch without pressure.
3. Upskill New Salespeople Faster
New hires can onboard faster with video training modules tailored to your sales process, product knowledge, and sales methodologies.
Instead of waiting for in-person coaching, they get immediate access to high-quality sales training content.
Types of Sales Training Videos That Work Best
Product Demo Videos
Teach your team how to deliver compelling product or service demos.
Objection Handling Scenarios
Practice common prospect objections with branching video paths.
Sales Methodology Explainers
Break down complex sales frameworks like BANT, MEDDIC, or SPIN Selling into bite-sized video series.
Prospecting and Cold Outreach Training
Use video training to model cold call scripts, cold email frameworks, or social selling techniques.
How to Create Sales Training Videos That Actually Work
If you want to create sales training videos that drive real behavior change, focus on these best practices:
1. Keep It Short and Actionable
Microlearning works best. Break training into 3-7 minute modules with a clear focus on a specific skill or scenario.
2. Make It Interactive
Add clickable choices, quizzes, or branching paths that simulate real sales situations.
For example:
"What would you say if the prospect responds with price objections?"
- Option A: Lower your price
- Option B: Reframe the value
- Option C: Ask follow-up questions
Let them choose — then provide feedback.
3. Use Real-World Examples
Avoid overly scripted or unrealistic content. Show real calls, customer stories, or actual sales presentations.
Sales professionals learn best when they see how techniques work in real situations.
4. Provide Immediate Feedback
Sales training videos can help reps learn faster when they get instant feedback on their choices — reinforcing the correct behaviors.
The Best Sales Training Topics to Cover in Video
To help your sales team become high-performing professionals, focus on these key sales training topics:
| Sales Training Topic | Why It Matters |
|---|---|
| Prospecting Techniques | Fill your sales pipeline with quality leads. |
| Objection Handling Skills | Overcome common pushbacks with confidence. |
| Sales Presentation Skills | Deliver clear, persuasive pitches that close deals. |
| Negotiation Strategies | Protect your margins while closing faster. |
| Relationship Building | Increase trust and long-term customer value. |
| Social Selling Best Practices | Leverage LinkedIn, email, and online video effectively. |
| Closing Techniques | Know how and when to ask for the sale. |
Why Interactive Sales Training Videos Are the Future of Learning
Sales professionals are busy. Attention spans are short.
But with interactive video training, you:
- Engage your team with high-quality, personalized content
- Provide scalable training that works for global teams
- Improve retention of key sales skills
- Allow reps to learn by doing (not just watching)
This combination helps your team sell smarter — not harder.
Recommended Tools to Create Sales Training Videos
If you’re ready to create sales training videos for your business development teams, here are tools that can help:
| Tool | Best For |
|---|---|
| Sharelo | Create interactive sales training videos |
| Loom | Quick sales tips or explainer videos |
| Tella | Screen recording and video editing |
| Camtasia | Advanced video editing for training |
| Vimeo | Hosting and video analytics |
Final Thoughts: Smart Sales Teams Train Smarter
Sales training videos are no longer a "nice-to-have."
They're a must-have for companies who want to improve their sales process, upskill their sales team, and stay competitive in a fast-changing sales world.
If you want your salespeople to stop forgetting what they’ve learned...
If you want your sales training to actually impact your numbers...
If you want to create a high-performing sales team...
Start using interactive sales training videos.
Because better training leads to better sales.
How to Create Interactive Sales Training Videos with Sharelo: A Step-by-Step Guide
How to Create an Interactive Training Video for Free with Sharelo
Step 1: Sign Up and Set Up Your Sharelo Account
First, create an account on Sharelo for free if you haven't already. Once you're logged in, navigate to the dashboard where you can manage your interactive video projects. Set up your profile, select your plan, and Create a Story.
Step 2: Record or Upload Your Video Content
Prepare your sales training video content and upload it to Sharelo. You can upload pre-recorded videos or create new ones using Sharelo’s built-in video creation tools. Make sure the content is engaging and relevant to your sales team's learning objectives.
Step 3: Add Interactive Elements
After uploading your video, it's time to make it interactive. Use Sharelo’s tools to add clickable elements, such as text and video replies, calendar booking app embed, decision-making options, or pop-up information. These interactive features will help reinforce learning by encouraging active participation from your sales team.
Step 4: Customize the Experience
Personalize the interactive video by incorporating your branding, logos, and specific sales scenarios that resonate with your team. You can also customize the call-to-action (CTA) buttons, responses, and scenarios to reflect your sales process or product offerings.
Step 5: Publish and Track Performance
Once you’re satisfied with the video, publish it and share it with your sales team. Use Sharelo’s analytics tools to track engagement, quiz results, and other metrics. This will help you understand how well your team is performing and identify areas that may require additional focus or training.
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FAQ: Interactive Sales Training Videos
What are interactive sales training videos?
Interactive sales training videos are engaging videos that allow learners to actively participate by making choices, answering questions, and navigating through scenarios. This interactive approach enhances engagement, retention, and the overall learning experience, making them an effective tool for training sales teams.
How do interactive sales training videos improve sales team performance?
Interactive videos allow sales teams to practice real-world scenarios in a controlled environment. By engaging with the content, salespeople can hone their skills, improve decision-making, and learn new strategies at their own pace. The feedback provided within the video reinforces key lessons, improving performance and knowledge retention.
Can I customize the interactive training videos to suit my team’s needs?
Yes, Sharelo offers customization options to tailor your interactive sales training videos. You can incorporate your company’s branding, create specific scenarios that reflect your sales process, and choose topics that address your team’s particular challenges or goals.
How can I track the progress and performance of my sales team using Sharelo?
Sharelo provides analytics and reporting tools that allow you to track how your sales team interacts with the training videos. You can monitor engagement rates, completion times, quiz scores, and areas where your team may need improvement, enabling you to adjust your training strategy as needed.
Are interactive sales training videos compatible with all devices?
Yes, Sharelo’s interactive sales training videos are fully optimized for desktop, tablet, and mobile devices. This flexibility ensures that your sales team can access training anytime, anywhere, and on any device, making learning more accessible and convenient.
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